Things to Know Before Getting Started

What is Pinterest?

Pinterest is an online pinboard, a visual take on the social bookmarking site. Unlike other social bookmarking sites, such as Digg and StumbleUpon, content shared on Pinterest is driven entirely by visuals. In fact, you can’t share something on Pinterest unless an image is involved.

Like every other social media site, Pinterest has its own lingo:

  • When you share something on Pinterest, each bookmark is called a pin.
  • When you share someone else’s pin on Pinterest, it’s called a repin.
  • You group pins together by topic onto various boards or pinboards in your profile. Each board mimics a real-life pinboard.

You can share images you find online, or you can directly upload images onto Pinterest. Using the Pin It button, you can share directly in your browser from any web page. You can also share your pins on Twitter and Facebook.



Target Audience

31% of online adults (26% of all Americans) use Pinterest:

Sign up:

Sign up as a business and you can link to your website:


Best Practices:


Optimize reach by pinning 10+ times per day

  • Obviously the dynamic of every business and user is different, but Ahalogy revealed that the target number of Pins per day in order to optimize reach is 10-15. Especially as the scale of your Pinterest audience grows, deliberately timed Pins are an important aspect of messaging on the Pinterest platform.

Want Repins? Use between 200 and 300 characters

Most pinned categories:

  • Food & Drink
  • DIY & Crafts
  • Home Decor
  • Holidays & Events

Most browsed categories:

  • Food & Drink
  • DIY & Crafts
  • Home Decor
  • Their home feed


Pinterest Training Videos

Need Link Notes
Navigating Pinterest Length: 5:51

Shows users where everything is and how to navigate Pinterest

Pinterest Lingo Length: 8:01

Describes lingo and shows how to pin, repin, like, etc.

Optimizing Pinterest Length: 6:47

Shows users how to best use Pinterest to gain followers. Shows how to connect with other social media platforms.

How to set up Pinterest Boards Length: 14:04

Discusses organizing and creating boards, titling them, what is a secret board, reviews “pin it” button, and more.

Who to follow on Pinterest? Length: 5:21

Who should you follow? Can find those you already follow on other social media platforms.